MARKET Link THAILAND

Thailand isn’t just a country, it’s a gateway to opportunity. With a booming digital economy and a tech-savvy population, expanding your business into Thailand’s e-market could be the key to unlocking unprecedented growth.

$11 billion USD

Did you know? Thailand is one of the fastest-growing e-commerce markets in Southeast Asia. In 2023 alone, the e-commerce industry reached $11 billion USD.

57 million internet users

With over 57 million internet users, that’s more than 80% of the population. Thailand offers a massive pool of potential customers.

Here’s the reasons why consumer goods owners in Malaysia, and other especially in Asia should open an online store on e-commerce platforms like Shopee, Lazada, and TikTok in Thailand, from a marketing and sales perspective:

1. Expanding into a New Market

Thailand has a population of over 70 million people and a high internet penetration rate, making it a promising market for expanding customer reach.
Entering the Thai market reduces reliance on the domestic of your own country market and creates opportunities to generate income from abroad.

2. Popularity of E-commerce Platforms in Thailand

Shopee and Lazada are leading e-commerce platforms in Thailand with a large and growing user base.
TikTok is gaining popularity as a sales channel through video marketing, especially among younger audiences.

3. Opportunity to Build a Regional Brand

Selling products in Thailand helps build brand recognition in the ASEAN region, which is a crucial step for expanding to other countries in the future.
Your products may have unique selling points, such as cultural uniqueness or superior quality, which can attract Thai customers.

4. Growth of the Online Market in Thailand

Thailand’s e-commerce market has grown rapidly, especially after the COVID-19 pandemic, which accelerated the shift to online shopping.
The online market in Thailand is expected to continue expanding in the coming years.

5. Cost-Effective Marketing

Using online platforms reduces traditional marketing costs, such as opening physical stores or TV advertising.
Thes platforms offer marketing tools that help store owners analyze customer data and adjust strategies effectively.

6. Access to Niche Markets

Malaysian consumer goods and some Muslims goods in your country may cater to specific customer segments in Thailand, such as halal food or natural ingredient-based products.
TikTok allows access to younger audiences who prefer shopping through short videos.

7. Lower Competition in Certain Categories

Some of your country origin products may face less competition in the Thai market, making it easier to differentiate and attract customers.

8. Promotions and Sales Campaigns

Platforms like Shopee and Lazada frequently run promotions and sales campaigns, which help attract customers and boost sales quickly.
Participating in these campaigns increases store and product visibility.

9. Convenient Logistics and Shipping

Thailand and Malaysia, and other especially in Asia are geographically close, making shipping convenient and fast.
Reliable and affordable international shipping services are available.

10. Data Analysis and Strategy Adjustment

E-commerce platforms provide analytical tools that help store owners track customer behavior, improve products, and plan marketing strategies effectively.

Opening an online store in Thailand is a great opportunity for Malaysian and other especially in Asia product owners to expand their market, increase sales, and build a regional brand. Leveraging popular platforms like Shopee, Lazada, and TikTok, which have large user bases and comprehensive marketing tools, can significantly enhance business growth.

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